The Conversation is on 24/7. Is it helping you or hurting you?
Online reputation management is incredibly important for law firms. The nature of the legal profession is that you can often have just as many friends out there speaking good things about your firm, as you have enemies speaking badly about you. The conversation takes place on social media outlets like Yelp, Google+, Angie’s List, Facebook, Google Places, Twitter, and so many more. The problem many firms encounter is that often times a poor rating or negative comment can have an expensive impact on future business.
Picture an individual seeking legal counsel Googles “injury lawyers in Washington” and your law firm handles those types of cases in Washington. Instead of seeing your website with lots of positive information, they instead see negative reviews on social media sites. What is that going to do in terms of influencing that individual to give your firm a call? Clearly the impact is going to be that your firm will not get the client. So what can be done when you are in this situation?
1. Monitor Your Online Reputation
At lawyerwebmarketing.net, we not only help lawyers develop their marketing and seo strategies, but we monitor social media outlets, using state of the art technology, so that the moment your firm is mentioned online, we have the ability to intercede. Sometimes it is possible to speak to the individual and calm the situation, other times we may push the negative review out of view by getting multiple positive reviews for your law firm. They key here is to have a dedicated firm that can keep an eye on these things for you so you can focus on developing your client base.
2. Develop a Social Media Strategy that Encourages Good Feedback, and Manages Poor Feedback
It is impossible to control what someone will say about your business, however, it is possible to deal with negative feedback in such a way that potential clients will actually be impressed by the handling of it. Implementing a social media strategy that encourages positive feedback will ensure that your business has so many good things being said about it that when the occasional negative comment comes, it will not be such a big deal.
3. Philanthropy and Community Outreach
Managing the reputation of your firm lies at the intersection of: Engaging in good business practices and treating clients correctly; Obtaining results for clients; Giving back to your community; Engaging your customers online, and dealing with negative feedback promptly. One of the most powerful things we do at lawyerwebmarketing.net to manage online reputation is to help you develop a community outreach perspective. Even a small charitable contribution can help you to generate a massive amount of good-will and paint your firm in a positive light. We know how to maximize the impact of the positive actions of your firm, and minimize the inevitable challenges.