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What is Reputation Management, and Why is it so Important?

The Conversation is on 24/7. Is it helping you or hurting you?

Online reputation management is incredibly important for law firms.  The nature of the legal profession is that you can often have just as many friends out there speaking good things about your firm, as you have enemies speaking badly about you.  The conversation takes place on social media outlets like Yelp, Google+, Angie’s List, Facebook, Google Places, Twitter, and so many more.  The problem many firms encounter is that often times a poor rating or negative comment can have an expensive impact on future business.

Picture an individual seeking legal counsel Googles “injury lawyers in Washington” and your law firm handles those types of cases in Washington.  Instead of seeing your website with lots of positive information, they instead see negative reviews on social media sites.  What is that going to do in terms of influencing that individual to give your firm a call?  Clearly the impact is going to be that your firm will not get the client.  So what can be done when you are in this situation?

1. Monitor Your Online Reputation

At lawyerwebmarketing.net, we not only help lawyers develop their marketing and seo strategies, but we monitor social media outlets, using state of the art technology, so that the moment your firm is mentioned online, we have the ability to intercede.  Sometimes it is possible to speak to the individual and calm the situation, other times we may push the negative review out of view by getting multiple positive reviews for your law firm.  They key here is to have a dedicated firm that can keep an eye on these things for you so you can focus on developing your client base.

2. Develop a Social Media Strategy that Encourages Good Feedback, and Manages Poor Feedback

It is impossible to control what someone will say about your business, however, it is possible to deal with negative feedback in such a way that potential clients will actually be impressed by the handling of it.  Implementing a social media strategy that encourages positive feedback will ensure that your business has so many good things being said about it that when the occasional negative comment comes, it will not be such a big deal.

3.  Philanthropy and Community Outreach

Managing the reputation of your firm lies at the intersection of: Engaging in good business practices and treating clients correctly; Obtaining results for clients; Giving back to your community; Engaging your customers online, and dealing with negative feedback promptly.  One of the most powerful things we do at lawyerwebmarketing.net to manage online reputation is to help you develop a community outreach perspective.  Even a small charitable contribution can help you to generate a massive amount of good-will and paint your firm in a positive light.  We know how to maximize the impact of the positive actions of your firm, and minimize the inevitable challenges.

Online Reputation Management For Lawyers and Law Firms

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 Faruqi & Faruqi, LLP Wins Historic Appeal In Case Against Chelsea Therapeutics

On March 16, 2015, the United States Court of Appeals for the Fourth Circuit determined that the claims asserted against Chelsea Therapeutics International, Ltd. should be remanded for further proceedings because the claims had been erroneously dismissed by the district court:

“Upon our review, we hold that the district court erred in taking judicial notice of the challenged documents filed with the SEC, because those documents did not relate to the contents of the complaint. We further hold that this error was not harmless, because the court incorrectly construed these documents as supporting its holding that the plaintiffs’ allegations of scienter were legally insufficient. Finally, we hold that based on the defendants’ failure to disclose critical information about the weaknesses of the new drug application, the plaintiffs’ allegations were sufficient to support a strong inference of scienter. We therefore vacate the district court’s judgment dismissing the plaintiffs’ complaint and remand the case for further proceedings.”


Since the enactment of the Private Securities Litigation Reform Act of 1995, this was the first time that the Fourth Circuit reversed a dismissal of a securities fraud suit where the district court had determined that the plaintiffs had failed to plead that the defendants acted with the requisite state of mind.

Plaintiff is represented by Richard W. Gonnello, Megan Sullivan, and Katherine Lenahan of Faruqi & Faruqi, LLP.

Faruqi EZ Seed Class Action Case

On January 26, 2015, Judge Vincent Briccetti of the United States District Court for the Southern District of New York granted plaintiffs motion to certify a class of purchasers of Scotts Turf Builder EZ Seed product (“EZ SEED”).The suit, which challenges defendants marketing of EZ Seed, alleges numerous causes of action for false advertising, breach of warranty, and unjust enrichment under New York and California law.Additionally, Judge Briccetti appointed Faruqi & Faruqi as co-lead class counsel in the matter, citing Faruqi & Faruqi’s “substantial experience in consumer class action litigation.”

Commenting on the ruling, Plaintiffs’ attorney Antonio Vozzolo said, “we are pleased with the court’s well-reasoned and thorough analysis on granting class certification.”

Philanthropic Endeavors By Law Firms – Managing Your Image

Impact Exchange Prototype Unveiled for Law Based reputation management Efforts Through Philanthropy Promising a solution to the Achilles heel of nonprofits and the age-old conundrum for philanthropists and funders, unveiled a prototype of its proprietary data platform in 2014. Designed to provide access, transparency and aggregated intelligence for the players who are trying to solve […]

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Setting up Hosting for your Website

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  Hosting is the “real estate” that the “house” (the files that make up your site) sit on. There are hundreds or even thousands of options for hosting your website. Some of the things you want to consider when buying hosting is #1. Customer service. It is almost a guarantee that at some point in […]

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How to move hosting for your website continued

The first step to moving your current website over to a new server is to find the xml file that holds all of the content and theme for your website.  If you have a wordpress site, you can go to tools, then “export” then download the file and save it somewhere where you will know […]

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Building an Awesome Lawyer Website

how to design websites for lawyers

Looking to Develop a Website for Your Law Firm? There are many different web design options out there for different business types.  Lawyers know their profession better than any other, so it makes sense that you would hire a web design firm that also knows about your profession.   It’s vitally important that you pick a […]

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How to move your website to a new domain

When you have a site that is currently on hosting, like say Godaddy.com, you may become dissatisfied with that hosting company – not to say anything bad about Godaddy in particular, just an example. A number of reasons could be: – Paying too much for hosting – Your hosting keeps dropping you or blacking out […]

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